Financial Analysis are a way for companies to raise capital from a select group of investors, without the need for a public offering or registration with regulatory bodies. These investors could be individuals, institutional investors, or even other companies.

Private placements are typically offered to accredited investors, who are deemed to have the financial sophistication and resources to evaluate the risks and merits of the investment opportunity. Accredited investors are usually high net worth individuals, institutional investors, or other entities such as trusts or investment companies.